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TDK-Lambda News

Lambda's Russian Revolution

Postato : 01 Jan 2003

Lambda, the world’s number one supplier of innovative power solutions, has appointed its first distributor in Russia, YE International, a subsidiary of Finland’s premier electronics components distributor Yleiselektroniikka Oy. With headquarters in St Petersburg and a sales office in Moscow, the subsidiary has seen its sales treble to €2.8 million in less than two years.

Commenting on the appointment, Iain Bell, Lambda Scandinavia’s managing director said: “YE International will be focusing primarily on our range of high-power, high-voltage programmable power supplies for which we have had significant interest already. Teaming up with a distributor who covers the whole of this large market and has both the necessary technical and marketing expertise in-house, will ensure that Lambda is extremely well positioned to support customers in what promises to become one of the most exciting markets in Europe.”

Pictured at the signing of the agreement are from left to right: Lenin; Ilkka Javanainen, technical sales manager, Lambda Scandinavia; Iain Bell, managing director, Lambda Scandinavia, Yrjö Pönni, managing director YE International, Russia; and Leonid Brezhnev.